In my Writing for Public Relations course (PRL 214), we adopted the persona of a company or organization to serve as our client for the duration of the semester. I chose Universal Music Group (UMG) as my organization. Please note that the events, quotes, and other details included in these assignments were created as part of a hypothetical exercise for educational purposes, and I am not an official PR representative for the label.
Newsjacking Assingment
Hypothetical Instagram Caption
"At Universal Music Group, our commitment to diversity, equity, and inclusion remains unwavering—no matter the political climate. Music has the power to unite, uplift, and drive change, and we will continue to champion a more inclusive industry for all. #UMG #MusicForAll"
Audience Persona Assignment
This assignment was meant to highlight the potential audience of a UMG merchandise or ticket consumer.
Muck Rack Certification
